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rosafa model standing by a tree in front of an orange wall

Our Story

Roᐧsaᐧfa

We hail from the Middle East and grew up surrounded by

date palm trees

, which are an integral part of our culture and are considered a pillar of life. This little detail shaped up every single aspect of our lives, including our passion for skincare.



Our founder's educational background, PhD in molecular biology and pathology educated at Oxford, prompted her to study and understand the process of gene regulation in healthy individuals, as well as the way it controls disease development and progression. After spending a considerable amount of time researching this topic, it was apparent that

natural ingredients

are strongly linked to the treatment of a number of diseases.

rosafa serum held by the hands of model

Speaking of natural ingredients, the almighty and versatile date fruit has been shown to provide strong anti-inflammatory, antimicrobial,

antioxidant

and anti-tumor activities[1][2][3]. Furthermore, it is a well-known brightening, collagen/glycosaminoglycans-promoting, dermal-thickening, elasticity-increasing, and UV-protective active[1][2]. All of these benefits are powered by the date fruit constituents: sugars, fatty acids, vitamins (B, C & E), and potent polyphenols[1][2].



For as long as she can remember, she has been particularly fascinated by the medicinal properties of the date fruit. So, it was only natural for her to partake in a journey wherein she combined her motivation in scientific research, her authentic traditions and the field she is most passionate about: skincare. This led to the fulfillment of a dream: the creation of a luxury, performance-oriented, fossil fuel-free, natural and

clean skincare brand

that revolves around the magic of the date fruit, and with a focus on sustainability in the heart of this process that caters to all ethnicities and identities. Because we wave the “less is more” flag, we also made sure our inclusive range was both practical and minimalistic.



By combining our traditions with modern scientific techniques, the skincare brand Rosafa came to life to bring you the best of both worlds! The name Rosafa was created in reference to the first palm tree that came from Damascus and was planted in Spain due to the longing of a person to his home country. As a result of the ripple effect, it is thought that the endless amount of palm trees in Spain today all originate back to that one tree called Rosafa... a wondrous butterfly effect.

Rosafa's ultimate goal is to spread the beauty and uniqueness of the dates to the rest of the world by including them in revolutionary formulas. It has taken our women-based team over five years to get here, and we truly hope that you partake in this beautiful and sweet journey with us as we share the magic of the Middle East with the rest of the world!

tree palm trees seen behind the archway

Mission and Vision

Rosafa is the place where time-honored beauty rituals and clean science meet. We have rescued the wisdom from ancient traditions and incorporated it into state-of-the-art formulas. Our plant-powered formulas are designed to deliver the highest level of efficacy for deep skin nourishment. Every product we make is a meticulous blend of potent, plant-derived actives proven to be highly effective, safe and stable.

rosafa rich radiance face cream

Ethos and Standards

We select our manufacturing partners carefully and cautiously to achieve the most sustainable path of production. Planet Earth, our only home, is in severe danger. Cosmetic processes and ingredients must cause minimal environmental damage if we wish to preserve the natural resources for future generations.

rosafa model with dark hair in a white dress

Our Practices

Toxic-free, Cruelty-free, Innovative, Luxurious, Minimalistic, Transparent, Results-oriented, Socially responsible, Science and traditions-based, Compliant with stringent European Standards, Committed to customer's education and satisfaction, Natural, whenever possible (with an average concentration of 99.4%), Packaged in recyclable and sustainable materials which are sourced ethically from global suppliers

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